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Blue Heron Communications
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RANGER® BOATS RECEIVES HIGHEST BASS BOAT RANKING FROM J.D. POWER AND ASSOCIATES®

FLIPPIN, AR (November 1, 2001) Ranger® Boats has been ranked highest in customer satisfaction among bass boats in J.D. Power and Associates’® inaugural Marine Quality and Performance Study released in 2001.

Based on responses from nearly 6,000 new boat owners, the study provides detailed evaluations of quality and customer satisfaction in several product categories. Ranger was the only bass boat company to receive the highest possible rating in all four categories: Overall Quality and Reliability, Features and Controls Satisfaction, Interior Satisfaction, and Exterior Satisfaction.

Ranger Boats was founded in 1968 by Forrest L. Wood and is the premier manufacturer of premium quality fiberglass fishing boats in the country. "We have always strived to exceed our customers expectations for the past 33 years and feel the J.D. Power study demonstrates we are keeping our promise," Wood said. "We will continue to be innovative in our design and construction of Ranger boats to assure that we improve the product we deliver in the future."

J.D. Power and Associates is a global marketing information services firm that conducted the consumer Marine Quality and Performance Study independently. Respondents were actual boat owners who purchased 36 different brands of bass boats, runabouts, and center console boats.

"We take great pride in being the highest-ranked bass boat in a study of this kind," Ranger President Randy Hopper said. "J.D. Power and Associates credibility and integrity among consumers is unsurpassed by any other independent marketing information service company. We know unequivocally our customers believe in what we are doing and we will continue to deliver what we call 'Signature Quality'. It's our personal commitment to excellence to every Ranger owner. Our customers know they are getting the highest-quality bass boat available with a resale value that is unsurpassed."

Ranger Boats, headquartered in Flippin, Arkansas, is the nation's largest manufacturer of premium fiberglass fishing boats, including a series of bass, multi-species, and saltwater boats. They also manufacture a premium series of aluminum boats. Founded in 1968 by Forrest L. Wood, Ranger Boats continues it’s philosophy of "building legends…one at a time." For more information, visit www.rangerboats.com or call 1-800-373-2628.

J.D. Power and Associates 2001 Marine Quality and Performance StudySM. Study based on responses from a total of 5,979 owners of 2000 model year boats. For more information visit www.jdpower.com.


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