For Immediate Release
For additional information
Media Contact: Greg Duncan
Blue Heron Communications

Ranger® Boats Makes 5-Star Commitment to Captains and Guides

Leading Boat Manufacturer initiates service to help fishing charters gain exposure

FLIPPIN, AR (August 11, 2003) Ranger Boats®, the foremost name in premium quality fishing boats announced today that as a part of their ongoing commitment to their customers that they would be initiating a new facet to the current fishing guide search contained on their website. “Not only have we opened our website to Ranger guides for the first time over this past year, but now we have taken care of all the third-party costs to have them listed there. This initiative should help many of the fishing guide businesses gain additional exposure now that we have effectively negated any barriers to participation,” said Bart Schad, Vice President of Marketing for Ranger.

Last year Ranger Boats partnered with WildernessPros, Inc., a leading outdoor network service, to provide their patent pending search and contact system to the Ranger family of fishing guides and pro-staff members on “The partnership was designed to assist the guides who run Ranger Boats in marketing their businesses through the high-traffic Ranger Boats website” said Dave Jeffries, President of WildernessPros, Inc. What we found, however, is that even with good website traffic along with wonderful advertising potential, most small businesses simply do not have the discretionary advertising dollars these days to pay for such a service. Guides are operating on some of the slimmest margins in recent memory. It’s a testimony to the Ranger organization that they recognized this and have made this move to further assist their customers,” added Jeffries.

Ranger has long been known for the quality of their boats and dedication to the outdoor industry. This is evident in their exclusive “Five-Star Advantage” which outlines their focus on Quality, Performance, Innovation, Safety and Resale Value. “It’s the attention paid to these crucial aspects of our business that draws comparisons to Ranger from all around the boating world said Jack Fouts, Ranger’s National Promotions Director. The fact that the collective decision has been made to further assist Ranger guides and pro-staffers by handling all of the traditional costs for them to be listed in this search and contact service goes hand-in-hand with what our dedication to customer service and 5-Star Advantage are all about.”

About Ranger® Boats
Ranger Boats, headquartered in Flippin, Ark., is the nation's largest manufacturer of premium fiberglass fishing boats, including bass, multi-species and saltwater boats. Ranger Boats has been ranked the Highest in Customer Satisfaction Among Bass Boats in J.D. Power and Associates'® 2002 Boat Competitive Information StudySM*. Founded in 1968 by Forrest L. Wood, Ranger Boats continues its philosophy of "building legends…one at a time." For more information visit or call 1-800-373-2628.

*J.D. Power and Associates 2001-2002 Boat Competitive Information StudiesSM. 2002 study based on responses from a total of 11,752 owners of 2001 model-year boats.

Our history dates back to 1968, when Forrest and Nina Wood operated a popular fishing service on North Arkansas' clear mountain waters. Forrest's long hours and years of guiding had taught him the value and real need for a boat which was comfortable, efficient, and most importantly...demonstrated unquestionable quality. With those merits in mind, his dream to build a quality fishing boat began. Forrest wanted his boat's strength, integrity, and commitment to be reflected in a single name. A cowboy at heart, he looked to the legendary Western heritage of the original Texas Rangers. Today, the dream he set in motion proudly carries the hard-earned badge and fierce reputation of 'Ranger'.

About WildernessProsSM
WildernessProsSM was created to meet a need...the need to introduce new generations to the revered traditions of the Great Outdoors! Each year we lose an increasing number of young people to the artificial and unnatural distractions such as video games, shopping malls, skate-parks, reality TV and the Internet. We strongly believe that awe and reverence for the great outdoors and its long-standing traditions are worth preserving for future generations. Preservation of these traditions requires simple, convenient and easy access to experienced outdoor professionals, through the partnering with many best of brand outdoor product manufacturers, to guide and educate urbanites who might otherwise never experience the true natural environment for themselves. WildernessPros fills this void!

WildernessPros is located at 9650 Strickland Road, Suite 103 in Raleigh, North Carolina. We can be reached by telephone at: (919) 847-8336 or please visit or website at: Please send an email message to

About Genmar
Genmar, with approximately 6,000 employees and 12 manufacturing centers in the United States and Canada, is the world’s largest builder of recreational boats and the industry’s technological leader with the development of VECTM Technology, the Roplene® process, the Genmar FirstMate™ customer care service and the Genmar Integrated Vessel System. Genmar boat brands include Aquasport®, Carver®, Champion®, Crestliner®, Fish HawkTM, Four Winns®, Glastron®, Genmar® by Zodiac, Hydra-Sports®, Larson®, Lowe®, Lund®, Ranger®, Seaswirl®, Stratos®, Triumph® and Wellcraft®.

For the most up-to-date information, news release archives, downloadable high-resolution logos and photographs of Genmar products, visit our Web site at Check back regularly for new stories on Genmar and its companies.

More News