For Immediate Release
Contact: Steve Roth
Ranger Boats Receives Highest Customer Satisfaction Ranking
FLIPPIN, AR (August 29, 2002) Ranger Boats Receives Highest Customer Satisfaction Ranking In J.D Power and Associates Study for Second Straight Year
For the second straight year, Ranger Boats ranks highest among bass boat companies in customer satisfaction in the recently released J.D Power and Associates annual Boat Competitive Information StudySM.
Based on responses from nearly 12,000 2001-model year boat owners, the study provides detailed evaluations of quality and customer satisfaction in several product categories. Ranger received five out of a possible five Power Circles in every category on the J.D. Power Consumer Center Ratings (www.jdpower.com). The J.D. Power Consumer Center categories were Overall Rating, Quality and Reliability, Value for Money, Ride and Handling, Exterior and Features.
"Customer satisfaction continues to be the number one goal of every one of our employees," Ranger Boats President Randy Hopper said. "Receiving the highest bass boats ranking in the J.D. Power and Associates marine study in the two years it's been conducted demonstrates our commitment to achieving that goal."
"Ranger's 'Signature Quality' methodology runs deep within the organization, emphasizing continuous improvement and the highest possible quality," Hopper said. "As we begin our 35th year as a company in 2003, our emphasis will remain on exceeding our customer's expectations."
J.D. Power and Associates is a global marketing information firm that conducted the consumer Boat Competitive Information Study independently. Respondents were actual boat owners who purchased 70 different brands of bass boats, runabouts, coastal fishing boats, express cruisers, pontoon boats and ski/wakeboard boats.
Ranger Boats, headquartered in Flippin, Ark., is the nation's largest manufacturer of premium fiberglass fishing boats, including a series of bass, multi-species and saltwater boats. Founded in 1968 by Forrest L. Wood, Ranger Boats continues its philosophy of "Building legends... One at a time." For more information visit www.rangerboats.com or call 1-800-373-2628.
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Editor's Note: Images available upon request.