Media Contact: Josh Ward
Blue Heron Communications
(800) 654-3766
josh@blueheroncomm.com

RANGER BOATS RAISES THE BAR WITH NEW, ENHANCED WEBSITE

Legendary boat brand offers even more information and original content

FLIPPIN, AR (October 25, 2010) Boat buyers seeking additional insight before stepping into the showroom now have the ultimate research tool at their fingertips with the launch of the new Ranger Boats website. The completely redesigned site brings in-depth information about the industry's most celebrated brand through product profiles, feature videos and a wealth of other original content.

The new website can be found at RangerBoats.com. New features of the site include RBTV, Ranger's own online television channel complete with original video content that features new products, tips and insight from Ranger's elite Pro Staff and factory personnel. Ranger owners will also be able to post and read reviews of each model, giving buyers valuable first-person insight into the features and benefits of these industry-leading boats. Elsewhere on the site, visitors can access their local dealer's Ranger Owners Group store to purchase dealer exclusive Owners Group merchandise.

Featuring strong graphics, all-new photography and easy-to-navigate features, the contemporary site also incorporates an "Inside the Ride" overview covering a myriad of unique Ranger features and designs. Highlighting recent tournament results, the "Driven to Dominate" section showcases the latest Ranger angler accomplishments and the popular Custom Finish Shop gives visitors the opportunity to design their own custom dream rig.

Accompanying the new site additions, Ranger Boats is incorporating several new social-networking features that allow consumers to join with the legions of loyal owners around the world. The new Ranger Boats Blog delivers up-to-date looks at boats as well as tips and other news of interest to anglers. Facebook users can choose to like Ranger Boats on the popular social-networking site, post pictures and comments about their own rig or one of the upcoming models; follow Ranger on Twitter (twitter.com/rangerboats) or visit the legendary boat brand's YouTube channel (www.youtube.com/user/rangerboatsTV).

About Ranger Boats
Ranger Boats, headquartered in Flippin, Ark., is the nation's largest manufacturer of premium fiberglass fishing boats, including a series of bass, multi-species, fish 'n play and saltwater boats. Founded in 1968 by Forrest L. Wood, Ranger Boats continues its commitment to building the highest-quality, strongest-performing boats on the water. For more information, go to www.rangerboats.com.


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