Media Contact: Josh Ward
Blue Heron Communications
RANGER OFFERS INCENTIVES ON EVINRUDE E-TEC POWERED BOATS
Promotion includes extended warranty and low consumer financing offer in "Evinrude 100th Anniversary Sales Event"FLIPPIN, AR (January 14, 2009) Ranger Boats is excited to announce that consumers who purchase a Ranger boat packaged with an Evinrude® E-TEC® outboard engine will have the opportunity to take advantage of the best retail incentive program in the industry today. The Evinrude 100th Anniversary Sales Event promotion delivers the peace of mind and financing assistance consumers are seeking in these challenging economic conditions.
Ranger Boats is proud to partner with BRP on this promotion, driving significant interest on purchases of boats packaged with Evinrude E-TEC engines. The sales promotion offers the consumer a 5-year BRP factory-backed warranty AND a special low consumer financing program. The promotion begins January 1, 2009 and ends April 15, 2009. Evinrude engine's reputation for dependability, quality, and reliability coupled with the fact that Evinrude E-TEC is the only outboard with no dealer scheduled maintenance for 3 years or 300 hours makes the decision to power with Evinrude an easy one.
The Evinrude 100th Anniversary Sales Event will be supported through an aggressive advertising campaign including online, television and mass consumer email marketing efforts.
"We focused on consumer needs with this offer - financing assistance for the overall purchase as well as worry-free boating," said Roch Lambert, vice president and general manager, Ski- Doo/Sea-Doo/Evinrude division for BRP. "We have made it very attractive for consumers to own a new E-TEC powered Ranger boat with this fantastic promotion," he concluded.
Consumers who purchase and take delivery of eligible engines from a participating Ranger dealer during the promotional period will receive the following benefits;
1. 5-year factory backed limited warranty [3-year BRP factory warranty PLUS an additional 2-year B.E.S.T. (BRP Extended Service Terms) coverage]
2. Special financing on entire boat packages; The promotion is offered in the U.S. on consumer retail purchases between January 1, 2009 and April 15, 2009 on Ranger boats powered by new, unused 2009 model year and earlier Evinrude E-TEC engines 40 horsepower and above.
To participate in the offer, consumers must visit a Ranger Boats dealer. Consumers can find complete details including official promotion rules on www.evinrude.com or at authorized Evinrude dealerships.
BRP's Evinrude E-TEC engine line-up now includes 110 engine models from 25- to 300- horsepower. All engines are available at Evinrude dealerships worldwide.
About Ranger Boats
Ranger Boats, headquartered in Flippin, Ark., is the nation's largest manufacturer of premium fiberglass fishing boats, including a series of bass, multi-species, fish 'n play and saltwater boats. Founded in 1968 by Forrest L. Wood, Ranger Boats continues its commitment to building the highest quality, strongest performing boats on the water.
Bombardier Recreational Products (BRP), a privately-held company, is a world leader in the design, development, manufacturing, distribution and marketing of motorized recreational vehicles. Its portfolio of brands and products includes: Ski-Doo® and LynxTM snowmobiles, Sea-Doo® watercraft and sport boats, Evinrude® and Johnson® outboard engines, direct injection technologies such as E-TEC®, Can-AmTM all-terrain vehicles and roadsters, Rotax® engines and karts.
The BRP logo, Ski-Doo, Lynx, Sea-Doo, Evinrude, Johnson, E-TEC, Can-Am and Rotax are trademarks of Bombardier Recreational Products Inc. or its affiliates.