Media Contact: Josh Ward
Blue Heron Communications
RANGER BOATS UNVEILS REDESIGNED RANGERBOATS.COM
Easier-to-navigate website offers more detailed look at Ranger linesFLIPPIN, ARK. (November 12, 2008) - In keeping with the standard set forth by a legendary product line known for quality and innovation, Ranger Boats announces an extensive redesign to its website, RangerBoats.com. With the website's makeover complete, Ranger offers visitors and boat buyers a fresh-looking and easy-to-navigate web portal with which to become acquainted with the more than 40 models and five different boat series currently produced by the Arkansas-based manufacturer.
Visitors to Rangerboats.com will see an expanded selection of high-resolution photography highlighting Ranger boats – from on-water running images to lifestyle shots, interior details and scenic vistas. The website will also offer more print and video excerpts on the various boat models from the most respected boating journalists in the business. Grouped with feature sections such as "Inside the Ride," "Custom Finish Shop," "5-Star Advantage" and a new series comparison page, the website can help customers decide which rig best suits their needs.
"Having a strong web presence in this day and age is vital for reaching your current and future customers," said Ranger Boats President Randy Hopper. "People do a lot of research and have a lot of questions before they buy a boat – and the web is a great tool for that. Our new site offers visitors even more information on individual boat features and construction processes in a format that's fresh and easy to use."
Whether it's keeping track of Ranger's acclaimed pro staff in competition through the "Driven to Dominate" section, staying current with the latest company news or ordering custom Ranger jerseys or other Ranger wear, the redesigned RangerBoats.com makes it easier for visitors to find everything they need.
About Ranger Boats Ranger Boats, headquartered in Flippin, Ark., is the nation's largest manufacturer of premium fiberglass fishing boats, including a series of bass, multi-species, fish 'n play and saltwater boats. Founded in 1968 by Forrest L. Wood, Ranger Boats continues its commitment to building the highest quality, strongest performing boats on the water.