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FLW FANTASY FISHING(TM) HOOKS FIRST $100,000 WINNER

Introducing an Extraordinary Fantasy Sports Catch, the First of Seven Historic FLW Fantasy Fishing $100K Prizes is Awarded at Lake Toho Tournament

MINNEAPOLIS (March 6, 2008) Today, FLW Fantasy Fishing(TM) awarded the first of seven historic fantasy sport prizes: $100,000 to Christopher Toring of Minneapolis, Minnesota. With the groundbreaking announcement of FLW Fantasy Fishing and the largest fantasy sports payout ever, including $7.3 million in cash and prizes, the excitement and anticipation has kept participants and fans on the edge of their seats and eager to become a $100,000 richer - just by playing FLW Fantasy Fishing.

An admitted newcomer to professional bass fishing, Toring was shocked to find out he reeled in the inaugural $100,000 first prize awarded in conjunction with his fantasy team's performance at the prestigious Lake Toho Tournament, the first stop on the 2008 Wal-Mart(TM) FLW Tour®.

"I can't believe it, I'm the last guy you'd think would win $100,000 playing this game," said Toring. "I'll tell you, the Player's Advantage program that's offered makes it real easy to pick the right pros." He added, "I'm now gunning for the $1,000,000 grand prize and I'm going to need the edge Player's Advantage gives me."

Toring's team of ten professional anglers accumulated 5,212 points over the four-day tournament, edging out the second place finisher, Wesley Story from Clarks Hill, South Carolina, by less than 150 points. In total, 585 players came away as winners taking home prizes from top brands like Wal-Mart, BP, Kellogg's, US Bank and Land 'O Lakes.

Story, an amateur tournament angler and a fan of the Wal-Mart FLW Tour was very excited at his second place finish, which netted him a $5,000 Wal-Mart gift card. "My Player's Advantage membership was a big factor in winning the $5,000 Wal-Mart gift card - that's an incredible payback on my $39.95 membership fee," said the runner-up. "FLW Fantasy Fishing and Player's Advantage makes following the Wal-Mart FLW tour even more fun for me, especially being able to watch live weigh-in each day as part of my membership."

"What a great start to the FLW Fantasy Fishing season - the response and reaction to this game has been phenomenal," said Irwin Jacobs, chairman of FLW Outdoors®, creators of FLW Fantasy Fishing. "Offering over $7.3 million in cash and prizes is an amazing milestone in fantasy sports; we can't wait to award the next $100,000 prize for our tournament in Birmingham, Alabama starting April 3."

Over 4,000 prizes totaling as much as $7.3 million will be awarded during the course of the FLW Fantasy Fishing season. In addition to millions in cash, other prizes like Ranger® Boats; a Chevy Silverado; Yamaha and BRP ATVs and personal watercrafts; hundreds of thousands of dollars in Wal-Mart gift cards; tens of thousands of dollars of free BP gasoline and more will be awarded to the players with the highest point totals earned based on the placement of their team of ten professional anglers for each tournament.

Double and triple points are awarded during major tournaments that take place as the season progresses - creating the potential for a very wide open and exciting finish. "The million dollar grand prize is still up for grabs; in fact, our champion may still have yet to sign up," said Jacobs. "Just like in tournament fishing, all it takes is one big catch to vault into the lead."

FLW Fantasy Fishing is free to play. Participants can log onto FantasyFishing.com to enter for their chance to win the lion's share of $7.3 million in cash and prizes. Players can sign up any time during the season up until the Forrest Wood Cup starting on August 14. Participants can join Player's Advantage to get the edge when selecting their team by accessing expert advice, inside information and cutting-edge statistical tools.

How FLW Fantasy Fishing Works
FLW Fantasy Fishing participants earn points based on their fantasy fishing team of ten anglers' placement finishes for each of seven events in the Wal-Mart FLW Tour. Seven $100,000 first place prizes go to a player with the most points for each tournament. The $1 million cash prize then goes to the overall points winner for the season. A $5 million bonus is paid to the first player to correctly rank the top seven finishers in a tournament

For more information on FLW Fantasy Fishing, please visit FantasyFishing.com and for information on FLW Outdoors, please visit FLWOutdoors.com.

About FLW Outdoors®
FLW Outdoors® is named after the legendary founder of Ranger® Boats, Forrest L. Wood, and it conducts the following tournament circuits:

  • Wal-Mart(TM) FLW Tour®
  • Wal-Mart(TM) FLW® Series
  • Stren(TM) Series
  • Wal-Mart(TM) Bass Fishing League
  • Wal-Mart(TM) FLW® Walleye Tour
  • Wal-Mart(TM) FLW® Walleye League
  • Wal-Mart(TM) FLW® Kingfish Tour
  • Wal-Mart(TM) FLW® Kingfish Series
  • Wal-Mart(TM) FLW® Redfish Series
  • Wal-Mart(TM) FLW® Striper Series

  • These circuits offer combined purses of nearly $43 million through 240 events in 2008.

    Wal-Mart and many of America's largest and most respected companies support FLW Outdoors and its tournament trails. Wal-Mart signed on as an FLW Outdoors sponsor in 1997 and today is the world's leading supporter of tournament fishing. For more information about Wal-Mart, visit Walmart.com.

    For more information about FLW Outdoors and its tournaments, browse FLWOutdoors.com or call (270) 252-1000.


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